老顾的眼泪 作者：麻桑 | 来源： 上海外国语大学国际教育学院教师 http://www.waijiao.org.cn/show.php?contentid=2204 很少有人比他更能够诠释“跨文化”这三个字：出生于美国，娶了一位德国太太，两人却结伴来到了中国，白驹过隙，转眼已是二十年。现在的他，一口流利的中文，周围环绕着爱戴他的中国学生，共同在跨文化交际学的领域努力探索，不断追问着自己与世界的关系： Who are you? Why are you the person you are now? W hat is your cultur al identity? 顾力行， Steve Kulich ，说不清哪个名字更能代表现在的他，学生们则更喜欢亲切地称他为“老顾”。老顾是个怎样的人？博士生导师， 211 学术骨干，还担任着上海外国语大学跨文化研究中心执行主任，学者的专业和严谨自不用说；但在此之外，更深入人心的那个“老顾”，却颇有“文艺气质”：他恋家，他写诗，他心思细腻，他情绪敏感，他懂得倾听，更能与你感同身受，哦，还有，他爱哭。 第一次看到老顾掉眼泪，是在硕士一年级的课堂上。那节课的专题是“跨性别交流”，老顾邀请了自己的德国太太 Ana 现身说法，接受全体学生的采访。整堂课并没有想象中那么学术，反倒像是一次轻松坦诚的分享会。大家的问题大多都提给了 Ana ，问她怎么平衡家庭与工作，问她觉得婚姻里最重要的是什么，而老顾则一直坐在太太旁边，微笑地看着妻子，有意无意地轻抚着自己无名指上的婚戒，脸上表情淡然，平和满足。Ana讲到自己80年代第一次来到中国，和老顾一起住在厦门大学狭小的学生宿舍，半夜甚至有老鼠从自己身上爬过。终于有同学忍不住问她：“二十年前，您在德国是一名医学博士、外科医生，生活条件和社会地位都令人羡慕。可是，跟随Steve来到中国，物质生活条件都大不如前，甚至还要放弃自己的专业和工作，努力适应中国的生活，专心经营这个家。这二十年中，你后悔过吗？”清楚地记得 Ana 当时蓝眼睛里隐隐泛起的泪光和斩钉截铁的回答：“ No, I haven’t, even for one second, regretted my decision ”。这时的老顾显得比太太更为激动，微微颤抖的双手别扭地交叉在一起，紧紧抿着的嘴唇想要做出微笑的表情，却控制不了眼泪已经悄然滑落。这样的答案对他来说当然一点也不意外，那奇妙的默契与信任感动了在场所有的人。 “ ...once the choice of a partner is made, the main issue is developing a common basis for building the relationship and bearing with one another with our human inadequacies ”，他说。我们自然无法想象在中国这片土地的生活究竟给了他们多少挑战，但我们看到了他们面对困难时的信念与支持。 中国对老顾来说自然绝非只有困难和挑战，这位“中国通”早就把中国当成了自己的家，他会为中国的每一个成就欢呼，也会为这个国家和她的人民遭受的痛苦而落泪。还记得“ 5-12 ”汶川大地震时，老顾正在德国忙着自己的学术研究，但所有的学生在第一时间收到了他的邮件： “ …my very deep sympathies to all of you as fellow-Chinese who are in shock and great sadness over the terrible impact of the earthquake/after-shocks in Sichuan. I am thankful to hear that most of your families and friends there are safe, but when I see the pictures of the bodies being pulled out, the incredible loss of so many students and children, and the terrible devastation, I often break into tears and sobs and pray for the victims and survivors. Please know that I deeply share your sadness and pray that all of our hearts can find comfort in this horrible disaster. Thanks for thinking with me and staying in touch. And may your troubled hearts find peace during these difficult days. Sincere and warm greeting from your teacher and friend, STEVE ”。 那段时间的中国，阳光下也俱是悲伤和哀痛，而想来老顾身处德国的居所里，却也呼吸着同样沉重的空气。甚至可以想象他坐在书桌前的样子，看着新闻报道和地震灾区的图片默默落泪，无时无刻不在为这个远方的国度祈祷，也希望能为自己亲爱的学生们送来一点安慰与力量。 另一次典型的“老顾的眼泪”是一位学姐的转述。我们看到的老顾，总是背着塞满书籍和电脑的鼓鼓的双肩包，走路飞快，反应神速，精力充沛，眼睛里永远是热情和积极的光芒，在各种文化之间游刃有余来回穿梭。我们当然知道这轻松背后的责任：要为硕士生、博士生上课，要担负跨文化交际中心大大小小的行政事务，要同时承担着多个重大课题，要做一个模范的丈夫与父亲，还要随时成为每一位学生的学术导师与精神指引，“乐观到出神入化”。给出这样的评价的那位学姐终于忍不住问他，“你难道不会有极限和疲惫么？”答案？他居然落泪。然后，老顾却又笑着对她说，幸亏他有他的她，还有未来会爱上其他男人的他的女儿们。学姐说，“在一切角色之外，他总是用他的太多美好，提醒我作为一个学者的责任，让我不能背离、不敢逃避”。对，是他的“美好”，而不是“完美”，深深感动着每个人。 老顾爱哭，这大家都知道。但爱哭绝不代表软弱，只是因为他愿意把自己最真诚柔软的一面真实地展现给大家。不掉眼泪的时候的老顾，上一秒还听着学生的发言在大大的笔记本奋笔疾书，下一秒就跃上讲台一边点评一边列出一长串参考书籍，常常让人怀疑他的脑袋里是不是装了图书馆。他会在“非言语交际”的课程上戴着假发衣着怪异地翻窗而进，为我们营造“ break ing the non-verbal rule” 的诡异气氛，也会忽然在课堂上惟妙惟肖地学起 Louis Armstrong 大唱“ What a Wonderful World ”。有趣的是，当我想要努力勾勒老顾的形象，首先跃入脑海的往往并不是什么“学术”的场景，然后我才恍然明白，那是因为即使在“学术”的时候，他也更像一位博学的朋友，而非高高在上的专家教授。他的课堂是气氛活跃的讨论会，九十分钟里大家头脑风暴，思维碰撞，乐在其中；与他探讨专业问题常常演变为对人生的探讨，分享经历，天马行空；就连最为紧张的毕业论文答辩，也像是一次学术交流，既提出犀利睿智的专业建议，又不忘给予学生最大的鼓励与祝贺。 去年，上海外国语大学跨文化交际硕士专业建立十周年校友会顺利举行，六七十名校友悉数前来，会场洋溢着重逢故知的喜悦和结识新交的兴奋。那天，老顾深情回顾着自己在上外近二十年的教学生涯和跨文化交际硕士点设立十年以来的历史发展，感谢着到场的每一位“家庭成员”多年的支持。是的，家的归宿和力量。老顾有很多“家”，由妻子、两个女儿和狗狗Teddy组成的小家，由散布在全球各地的学生组成的大家，还有那个他倾注了所有情感与智慧的中国的家。不知道在那天的校友聚会之后，深爱着他的家的老顾有没有再次落泪，也不知道我们亲爱的老顾是否听说过艾青的那句诗： “为什么我的眼里常含泪水？因为我对这土地爱得深沉。”
In the week since Steve Jobs died, he has been glorified and vilified countless times. The reaction last Wednesday night was immediate and overwhelming, from President Obama to former foe Bill Gates. The Wall Street Journal gave Jobs its full six columns above the fold. The Vatican daily ran Jobs’ obituary on page one—a rare feat for a non-saint, much less a non-Catholic. A week out, Jobs’ death has begun to recede, and with time, it’s worth reflecting. Many individuals have shaped America and the world, but few of their deaths have received the visceral reaction that Jobs’ did. What is it about Steve Jobs that is so compelling, personal, and lamentable? He was an embodiment of the American Dream, and he died far too young. But Jobs’ death was culturally impactful for other reasons too. Jobs strikes a chord, I believe, because of his brilliant design, technological optimism, and uncommon leadership. Design, not Invention President Obama called him one of “the greatest of American innovators.” Others, a “genius.” An “ historical figure on the scale of Thomas Edison . ”“ The crazy one ,” a riff on Apple’s legendary ad . But, Steve Jobs was not an inventor in the spirit of Edison. As a proud member of the iPhone generation, on a campus where the vast majority of computers are Macs, I have no doubt that Steve Jobs’ products have changed our lives and reshaped industries—music, movies, mobile computing. But, Steve Jobs was not an inventor in the traditional sense; he wasn’t an engineer, and he didn’t write software; he didn’t make any stunning discoveries. But, he was a virtuoso designer. Steve said in a 2004 interview: In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. I echoed that sentiment in a piece I wrote just over a year ago: “Steve Jobs truly cares about only one thing: creating amazing experiences. It’s not about this feature or that feature. It’s about creating something that people want and feel an emotional bond with.” Having individuals who understand users and the centrality of design is unusual, especially in the technology industry—Steve Jobs once bashed Microsoft for having “no taste.” He followed up with “and I don’t mean that in a small way, I mean that in a big way.” Jobs believed in taste in a big way, the ultimate expression of quality over quantity. He knew he had taste and vision, and he (often dictatorially) imposed them on Apple and its products. There’s only one version of the iPhone you can buy, the iPhone Steve thought was most elegant and most beautiful, the best. It doesn’t have Flash. Its App Store is tightly curated (or even censored). At the end of the day, that’s design. Take it or leave it. But, people took it—and loved it, almost every single time. That was Jobs’ genius. The End of the Future Jobs lived the quintessential American Dream: adopted, college drop-out, comeback kid, and successful entrepreneur. That is worth celebrating. But Jobs was unique for another reason. He was one of our greatest and most prominent techno-optimists. He never stopped believing in and delivering on technology’s promise, and his life’s work exuded a constant belief in the future. His death, then, forces us to grapple with a lurking and unsettling uncertainty about America’s economic and technological progress. Today, only 35% of Americans today believe America’s best days are yet to come.Peter Thiel, founder of Paypal and early Facebook investor, has labeled our era the “End of the Future.” He notes that little technological progress, outside the internet, has been made in the last half century. The dream of clean energy is dead in its tracks; Warren Buffett’s largest investment ever, $44 billion in BNSF Railways is a bet on coal shipping. The Green Revolution is “fading,” we travel no faster than we did 30 years ago, and the War on Cancer started in 1970. What happened to the future? With Steve, every year like clockwork, there was a new device to delight us and make our lives easier. It was highly visible and unrelenting: every year, battery life increased, storage got bigger, the device slimmer and more beautiful. That Jobs was a good showman certainly mattered, but, more importantly, he believed in the world-changing possibilities of technology to his core. Even better, he tried to convince us that technology could be human-scale and usable. His vision for the future was a remarkably clear and appealing one; even as things got more technically complicated, they could still be fun, reliable, and easy to use. Over Jobs’ long career, every other realm—politics, finance, or even air travel—appears only to have grown more arcane, unreliable, and frustrating with time. Apple and the tech industry will very likely continue to flourish. But,Steve Jobs’ death casts profound uncertainty on a long and prolific period of making technology more human, more accessible, and more relevant for the world. He represented constant progress and a future where technology could empower and delight, not confuse and frustrate. The Last Leader When you combine Jobs’ clarity of mission, excellence in execution, and willingness to take risks you come up with something seemingly rare today: leadership.The Onion ran an obituary: Steve Jobs, the visionary co-founder of Apple Computers and the only American in the country who had any clue what the fuck he was doing, died Wednesday at the age of 56… ‘This is a dark time for our country, because the reality is none of the 300 million or so Americans who remain can actually get anything done or make things happen. Those days are over.’ While satire, The Onion captures real sentiment. With the political system paralyzed at home and abroad and with the economy on the brink of a double-dip recession, Americans distrust their institutions now more than ever. There are few remaining wells of trust, confidence, and experience. Amazingly, Steve Jobs may well have been one of them. Though the problems confronting us are great, there’s a pervasive feeling that our politicians are failing us. As Matt Bai points out in the New York Times, they poll relentlessly and pander to constituents and special interests, refusing to act in fear of coming elections. They could learn something from Steve Jobs. Jobs was famous for never consulting market research or focus groups. He was never afraid to take risks in moving his products and headstrong vision forward. Time and time again he angered his users, ditching floppy disks, DVD drives, and Adobe Flash. He unveiled a phone with no keyboard when every smartphone had a keyboard. He released a tablet after Microsoft had failed for a decade with its own tablets. Each time, users came around to Jobs’ concept, understanding and ultimately benefiting from decisions that they disagreed with. You might call that leadership. He demanded excellence and gave us users things we didn’t even know we wanted. He moved technology forward, often against our wills, but he was confident, stubborn, and often right. He offered his vision, and he led. Across age, party line, and country, we followed. 原文见 http://hpronline.org/united-states/assessing-steve-jobs/
One of the more topical discussions in Steve Jobs' biography addresses Apple's tendency to "employ" a disproportionately large number of workers in China (Foxconn) http://allaboutstevejobs.com/bio/bio.html
"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." "Your time is limited so don't waste it living someone else's life." "Have the courage to follow your heart and intuition. They somehow already know what you truly want to become." "Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me." "That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." " A lot of times, people don't know what they want until you show it to them." "Stay hungry. Stay foolish." 史蒂夫·乔布斯 （照片来源于网络）
Steve Jobs 今天去世了，在苹果昨天发布新版iPhone以后。深切悼念！ 乔布斯前无古人后无来者，一代传奇。 http://www.apple.com/ If you would like to share your thoughts, memories, and condolences, please email rememberingsteve@apple.com
最近开始启用沾满灰 尘的iPad，读苹果 Steve Jobs 的传记。 我已经太多年不读纸质书不写字了（1986年的硕士论文是打字进入电脑的，自那以后，就几乎没有写过成块的字，读书就更少了），所以决定还是使用 iBook 读电子版吧。电子版的好处是我可以随时随地带着 iPad 读书，不认识的词点击一下词典就出来了。iBook 读书果然很爽。 话说乔布斯被踢出苹果多年后，在苹果濒临破产的边缘，重返苹果。他的前任召集管理层开会，说：time for me to leave now，悻然而去。这时候，门开了，乔布斯进来了。还没等大家回过味来，乔布斯说： What the hell is going on here? 停顿片刻，他自己回答说： Product sucks! There is no sex in it. 果不其然，自从乔布斯接手，苹果产品一件件都做得象艺术品似的，非常时髦性感，让人不忍下手。 科学网-李维的博客- 《图片新闻： 苹果 体验》 温故知新：iPhone 是上帝送来的礼物 苹果 之父 传奇人物 Steve Jobs 是最成功的机会主义者 http://blog.sciencenet.cn/home.php?mod=spaceuid=362400do=blogid=335191
《我就不信，好莱坞风格短片不能走入千家万户》 人不能太超前，过犹不及，超前等价于落伍，在潮流之外。 有此感叹，是因为最近精心打造的三个好莱坞风格短片居然不起波澜，少有问津。在多数网友热衷于摄影的时候，玩好莱坞录像无疑是一种超越，只是超越太过。 话说回来，技术产品也大都是如此命运。在市场不成熟的时候，太超过的产品往往无法流行，甚至被淘汰。市场需要一个自适应和他教育的过程。当年 Steve Jobs 被逐出苹果，他带领一帮人马励精图治，推出了 NeXT workstation, 装备了当时最先进的操作系统，满以为可以引领电脑新潮流，结果遭遇了市场的滑铁卢。好在他毕竟是奇人，市场没有成功，他却把这套先进的系统以不菲的价格卖回给苹果，趁着他返回苹果的东风，这套技术为苹果的重新起飞奠定了坚实的基础（苹果的 OS 重新来过，用的就是 NeXT 内核），也算有了善终。更多的超越就没有这么幸运，技术史上不乏“红颜薄命”的例子。 如此想来，我的视频不走红，也没有引起网友对苹果傻瓜软件iMovie的好奇，也是可以理解的。太超过了。呵呵。 不过，如果你还没看到，我保证你点击下列三个短片后不会后悔你花费的几分钟： 这是「太平洋与春花的浪漫故事」 这是「湘女佳娜的传奇」的广告片 这是「硅谷女性母亲节」的公益宣传片 如果您看过了，后悔了，请砸了我的苹果电脑。如果您认为我的制作不够专业，离开好莱坞名导距离太远，请黑了我的博客。如果您喜欢，请推荐到科网首页，并与我一起为 Steve Jobs 祈祷，祈祷这位电脑传奇人物躲过一劫，早日康复。
Hohoho，时间过得真快，眼看着二十一世纪的头十年就要飞走了！正捉摸着今年的最后一篇博文写点儿什么纪念纪念，正好在网上看到了这一篇，是苹果总裁Steve Jobs 于2005年6月12日在斯坦福大学的毕业典礼上的讲演。 乔布斯二十岁在父母家的车库里跟好友伍兹尼亚克一起造出了第一台苹果电脑，三十岁时被从自己创建的苹果公司扫地出门；后来又因为他建立的另一公司NeXT跟苹果公司的合并被重新请回苹果，带领苹果又开创了iPhone，iPad 时代的新的辉煌。 他在生活和事业上经历过的大起大落使他成为一代传奇人物，也许同样是这些大起大落，使他把人生看得如此透彻和深刻。 今年的苹果公司因为 iPhone4 和 iPad 的火爆一度市值超过微软，成为世界上最值钱的软件公司。好啦，就用这篇转载作为今年的最后一篇博文吧，作为对自己和各位博友的新年激励。明年再见！ 又：感谢不知姓名的记录者和翻译者，在此我代表科学网的读者为您(们)的劳动表示深深谢意。（版权归原作者，我仅对中译文作了一点校正和润色） YouTube上的演讲连接： http://www.youtube.com/watch?v=UF8uR6Z6KLc 演讲原文记录和中译文： ‘ You've got to find what you love,' Jobs says Jobs说，你要去追寻真爱。 This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005. 这是苹果公司和 Pixar 动画工作室的 CEO Steve Jobs 于 2005 年 6 月 12 号在斯坦福大学的毕业典礼上面的演讲稿。 I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. 我今天很荣幸能和你们一起参加毕业典礼，斯坦福大学是世界上最好的大学之一。我从来没有从大学中毕业。说实话 , 今天也许是我这辈子离大学毕业最近的一天了。今天我想向你们讲讲我生活中的三个故事。不是什么大不了的事情 , 只是三个故事而已。 The first story is about connecting the dots. 第一个故事是关于如何把生命中的点点滴滴串连起来。 I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? 我在 Reed 大学读了六个月之后就退学了 ,可在那之后的 十八个月里 , 我还时不时地去旁听。我为什么要退学呢？ It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college. 故事从我出生的时候讲起。我的亲生母亲是一个年轻的 , 没有结婚的研究生。她决定让别人收养我 , 并且 十分希望收养我的人有大学学历。所以在我出生之前，她已经准备好了让我被一位律师和他的妻子所收养。但是她没有料到 , 当我出生之后 , 律师夫妇突然决定他们想要一个女孩。 所以我的养父母，那时还在收养人的候选名单上，突然在半夜接到了一个电话 : “ 我们现在这儿有一个不小心生出来的男婴 , 你们想要他吗？ ” 他们回答道 : “ 当然！ ” 但是我亲生母亲随后发现，我的养母没有大学毕业 , 我的养父连高中都没毕业。她拒绝签这个收养合同，直到几个月以后 , 我的养父母答应她一定要让我上大学 时 她才同意。 And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting. 十七年之后 , 我真的上了大学。但是我天真地选择了一个几乎和你们斯坦福大学一样贵的学校 , 差点儿花掉了我的蓝领养父母的所有积蓄。六个月后 , 我还是看不到其中的价值所在。我不知道我这辈子想要做什么 , 也不知道大学能怎么帮助我找到答案。 可在这儿，我却要花光我父母这一辈子的所有积蓄。所以我决定要退学 , 并说服自己相信这是个正确的决定。 我当时确实非常的害怕 , 但是现在回头看看 , 那的确是我这一生中最棒的一个决定之一。在我做出退学决定的那一刻 , 我终于可以不必去读那些令我提不起丝毫兴趣的课，而去旁听那些看起来有点意思的课程。 It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5 ¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example: 但是这并不是那么罗曼蒂克。我没有宿舍 , 只能在朋友房间的地板上睡觉 。 我去捡 那些可以回收5 美分的可乐瓶子，仅仅为了填饱肚子 , 在星期天的晚上 , 我需要走七英里的路程，穿过这个城市到 Hare Krishna 寺庙 , 只是为了能吃上饭 —— 这个星期唯一一顿好一点的饭。但是我喜欢这样。我跟着我的直觉和好奇心走 , 遇到的很多东西 , 此后被证明是无价之宝。让我给你们举一个例子吧： Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. Reed 大学在那时提供也许是全美最好的美术字课程。在这个大学里面的每个海报 , 每个抽屉的标签上面全都是漂亮的手写的美术字。因为我退学了 , 用不着上必修课 , 所以我决定去参加这个课程，去学学怎样写出漂亮的美术字。我学到了 san serif 和 serif 字体 , 我学会了怎么样在不同的字母组合之中改变空格的长度 , 还有怎么样才能作出最棒的印刷式样。那是一种科学永远不能捕捉到的、美丽的、真实的艺术精妙 , 我发现那实在是太美妙了。 None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later. 当时看起来这些东西在我的生命中，好像都没有什么实际应用的可能。但是十年之后 , 当我们在设计第一台 Macintosh 电脑的时候 , 就不是那样了。我把当时我学的那些东西全都设计进了 Mac 。那是第一台使用了漂亮的印刷字体的电脑。如果我当时没有退学 , 就不会有机会去参加这个我感兴趣的美术字课程 , Mac 就不会有这么多丰富的字体，以及赏心悦目的字体间距。因为Windows只不过是抄袭Mac，那么现在的个人电脑就不会有现在这么美妙的字型了。当然我在大学的时候，还不可能把这些点点滴滴串连起来 , 但是当我十年后回顾这一切的时候 , 一切都豁然开朗了。 Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. 还是那句话， 你在向前展望的时候不可能看隔那么清；你只能在回顾的时候将点点滴滴串连起来。所以你得相信这些片断会在你未来的某一天串连起来。你必须要相信某些东西：你的勇气、目的、生命、因缘，不管是什么。这个过程从来没有令我失望（ let me down ） , 只是让我的生命更加地与众不同而已。 My second story is about love and loss. 我的第二个故事是关于爱和损失的 。 I was lucky – I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. 我非常幸运 , 因为我在很早的时候就找到了我钟爱的东西。 Woz 和我在我二十岁的时候就在父母的车库里面开创了苹果公司。我们工作得很努力 , 十年之后 , 这个公司从那两个车库中的穷光蛋发展到了超过四千名的雇员、价值超过二十亿的大公司。在公司成立的第九年 , 我们刚刚发布了最好的产品 , 那就是 Macintosh 。在我刚到三十，就 被炒了鱿鱼。你怎么可能被你自己创立的公司炒了鱿鱼呢 ? 嗯 , 在苹果快速成长的时候，我们雇用了一个很有天分的家伙和我一起管理这个公司 , 在最初的几年 , 公司运转的很好。但是后来我们对未来的看法发生了分歧 , 最终我们吵了起来。当争吵不可开交的时候 , 董事会站在了他的那一边。所以在三十岁的时候 , 我被炒了。在这么多人的眼皮下我被炒了。在而立之年，我生命的全部支柱离自己远去 , 这真是毁灭性的打击。 I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me – I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over. 在最初的几个月里，我真是不知道该做些什么。 我觉得我让我的创业前辈们很丢脸，接力棒刚到我手上就掉了。我和 David Pack 和 Bob Boyce 见面，想跟他们道歉。我是众人瞩目的失败者，一度想逃离硅谷。但是我渐渐发现了曙光 , 我仍然喜爱我从事的这些东西。苹果公司发生的这些事情丝毫的没有改变这些 , 一点也没有。我被驱逐了 , 但是我仍然钟爱它。所以我决定从头再来。 I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. 我当时没有觉察 , 但是事后证明 , 从苹果公司被炒是我这辈子发生的最棒的事情。因为，作为一个成功者的沉重被作为一个从头再来者的轻松所代替 : 对任何事情都不那么特别看重。这给了我自由 , 进入了我生命中最有创造力的一个阶段。 During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together. 在接下来的五年里 , 我创立了一个名叫 NeXT 的公司 , 还有一个叫 Pixar 的公司 , 并爱上了一位 后来成为我妻子的美妙的女人。 Pixar 完成了世界上第一部用电脑制作的动画电影 ——“” 玩具总动员 ” ， 现在它也是世界上最成功的电脑动画制作工作室。后来时来运转 ,Apple 收购了 NeXT, 我也回到了 Apple 公司。我们在 NeXT 发展的技术在 Apple 的复兴之中发挥了关键的作用。我还和 Laurene 一起建立了一个幸福的家庭。 I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle. 我可以非常肯定 , 如果我不被 Apple 开除的话 , 这其中任何一件事情也不会发生。这个良药的味道实在是太苦了 , 但是我想病人需要这个药。有些时候 , 生活会拿起一块砖头向你的脑袋上猛拍一下。不要失去信念。我很清楚唯一使我一直走下去的，就是我做的事情令我无比钟爱。你需要去找到你的挚爱。找到挚爱的工作跟找到 挚爱的伴侣是一样的。你的工作将会占据你生活的很大的一部分。你只有相信自己所做的是伟大的工作 , 你才能怡然自得。能做出伟大工作的唯一办法，就是深深热爱你所作的事情。如果现在还没有找到 , 那么继续找，不要将就。需要用心去找的， 当你找到的时候你的心就会知道。就像任何真诚的感情 , 随着岁月的流逝只会越来越紧密。要继续找，直到你找到它，不要将就。 My third story is about death. 我的第三个故事是关于死亡的。 When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something. 当我十七岁的时候 , 我读到了一句话 : “ 如果你把每一天都当作生命中最后一天去过的话 , 那么有一天你会发现你是正确的。 ” 这句话给我留下了深刻的印象。从那时之后的 33 年 , 我在每天早晨都会对着镜子问自己 : “ 如果今天是我生命中的最后一天 , 你会不会去做你今天想做的事情呢？ ” 当答案连着很多天是 “ 不 ” 的时候 , 我知道自己需要改变某些事情了。 Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. 记住我将不久于世， 是我这辈子的最重要的工具，帮我做出生命中重要的选择。因为几乎所有的身外之事 , 所有的骄傲、所有对难堪和失败的恐惧 , 这些在死亡面前都会消失。剩下的才是真正重要的东西。 记住你即将不久于世， 是我所知道的避免不停地计较利害得失的最好办法。你已经赤身裸体了 , 你没有理由不去追寻自己的心。 About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes. 大概一年以前 , 我被诊断出癌症。我在早晨七点半做了一个检查 , 检查清楚地显示在我的胰腺有一个肿瘤。我当时都不知道胰腺是什么东西。医生告诉我那很可能是一种无法治愈的癌症 , 我还有三到六个月的时间活在这个世界上。我的医生叫我回家 准备后事 , 那就是医生准备死亡的程序。那意味着你要把未来十年对你小孩说的话在几个月里面说完 ；那意味着把每件事情都搞定 , 让你的家人会尽可能轻松的生活；那意味着你要说 “ 再见了 ” 。 I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now. 我那一整天伴着那个诊断书。结果那个晚上我又作了一个活切片检查，医生将一个内窥镜从我的喉咙伸进去 , 通过我的胃 , 然后进入我的肠子 , 用一根针在我的胰腺上的肿瘤上取了几个细胞。我当时很镇静 , 因为我被注射了镇定剂。但是我的妻子在那里 , 后来告诉我，当医生在显微镜地下观察这些细胞的时候他们开始尖叫 , 因为这些细胞最后竟然是一种非常罕见的可以用手术治愈的胰腺癌症。我做了这个手术 , 现在我痊愈了。 This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: 那是我最接近死亡的一刻 , 我希望这也是以后的几十年最接近的一次。从死亡线上又活了过来 , 死亡对我来说，只是一个有用但是纯粹是知识上的概念的时候，我可以更肯定地对你们说： No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. 没有人愿意死 , 即使人们想上天堂 , 人们也不会为了去那里而死。但是死亡是我们每个人共同的终点。从来没有人能够逃脱它。也应该如此。 因为死亡就是生命中最好的一个发明。它将旧的清除以便给新的让路。你们现在是新的 , 但是从现在开始不久以后 , 你们将会逐渐的变成旧的然后被清除。我很抱歉这很戏剧性 , 但是这十分的真实。 Your time is limited, so don't waste it living someone else’ life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. 你们的时间很有限, 所以不要将它浪费在重复别人的生活上。不要被教条束缚,那意味着你和别人思考的结果一起生活。不要被别人喧嚣的观点掩盖住你真正的内心的声音。还有最重要的是, 你要有勇气去听从你的直觉和你的心—— 它们在某种程度上知道你想要成为什么样子，所有其他的事情都是次要的。 When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. 当我年轻的时候 , 有一本叫做 “ 整个地球的目录 ” 的振聋发聩的杂志，它是我们那一代人的圣经之一。它是一个叫 Stewart Brand 的家伙在离这里不远的 Menlo Park 写的 , 他象诗一般神奇地将这本书带到了这个世界。那是六十年代后期 , 在个人电脑出现之前 , 所以这本书全部是用打字机 、剪刀还有偏光镜制造的。有点像平装本的 Google, 在 Google 出现三十五年之前：这是理想主义的， 其中有许多灵巧的工具和伟大的想法。 Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: " Stay Hungry. Stay Foolish ." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. Stewart 和他的伙伴出版了好几期的 “ 整个地球的目录 ” , 当它完成了自己使命的时候 , 他们做出了最后一期的目录。那是在七十年代的中期 , 我象你们那么大的时候。在最后一期的封底上是一幅清晨时分一条乡村道路的照片--如果你有冒险精神的话，你可以自己找到这种路的，在照片的下面有这么几个字： “ 求知若饥 , 大智若愚 。 ” 这是他们停止了发刊的告别语。 “ 求知若饥 , 大智若愚 。 ” 我总是希望自己能够那样 。 现在 , 在你们即将毕业，开始新的旅程的时候 , 我也希望你们能这样： Stay Hungry. Stay Foolish. 求知若饥 , 大智若愚。 Thank you all very much. 非常感谢你们。 Yours sincerely / 此致敬礼
IT 业界最传奇的人物之一是苹果之父乔布斯（Steve Jobs）。苹果公司的唯美追求，曲高和寡，曾经一度濒于破产边缘。乔布斯重新回到苹果执掌以来，起死回生，但仍然举步维艰，很长一段时间，苹果电脑（硬件软件）在个人电脑市场只占有微软和PC市场的一个零头，当年主要是比较清高的北美的教育机构印刷娱乐界在使用苹果。可是今天的苹果公司市值已经超过巨人微软。苹果公司的股票在过去几年是节节攀升。这是一个典型的英雄创造历史的例证，而这个英雄是十足的机会主义者，为了市场他会随时改变自己的看法，调整策略，哪怕是前后矛盾。这里面的转机是苹果电脑与日常应用的结合，起先是 iPod 和 iTunes 在数字音乐销售方面的革命性改变，更决定性的转机是手机 iPhone 的普及，如今又出台了平板电脑 iPad. 苹果还在上升阶段，其创新速度令人瞠目结舌，我们这些苹果迷都赶不上趟：iPhone 4 最近出台了，我的 iPhone 3G 还好好的，更新还是不更新，用哈姆雷特的话说，that is a question。 When iPhone 4was launched a few days ago, my friend commented, Did I miss anything? My N95 can do video chat a few years ago ... Time to market is so crucial for a product success ... Here is my response: always like that. Individually, all functions/features are seen before, but Apple makes them to the highlight of the attention and also make them more useful and user-friendly. I played with pre-iPod toys (a Korean product andCreative made inSingapore)for quite a while until iPod dominated the market. Things can change too. I still remember Steve Job ridiculing those early technology products playing videos on small screens: his argument was: who would want to watch video in such a tiny screen? Who can enjoy a video many times (even the best video, one usually watch 3-4 times maximum) like one enjoying music (people can listen to the same piece hundreds of times)? How can you get video content as rich as they can get audio music in iTunes? All those arguments sounded so strong, but one year later Apple launched iPod video (including iPod Mini with really tiny screen) and video became a selling point. Steve Jobs made another strong comment before iPhone when asked whether he would go to the mobile phone market now that iPod was such a success. I remember clearly his claiming not to enter this market, to the effect: this market is fairly mature (major functions are already invented), and is crowded now and dominated by big players like Motorola and Nokia. There is no more room for Apple. Maybe he was deliberately misleading the reporters, and maybe he was telling the truth at the moment, God knows. It was iPhone, exactly the thing he claimed he would not want to do, that changed everything for Apple, making Apple today more valuable than Microsoft. Steve is a fun and legendary guy to watch. 相关文章： 《图片新闻：苹果体验》： http://www.dingding.tv/bbs/read.php?tid=1063
标签: Steve
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