随着科技、全球化和经济多样性在世界范围内产生的深刻变革，Wiley也正处有史以来最有活力的时期之一。对知识和学习的需求从未如此之大，而Wiley正处于满足这一需求的最前沿。Wiley在两个世纪之前就已经成立，但是我们成功的秘诀始终不变：与时俱进，适应顾客不断变化的需求。 Wiley中国现开放以下职位，如果您喜欢跨文化的工作环境，并想要在个人和专业层面提升自我，请您发送您的申请和简历至 lliu@wiley.com 或 通过以下链接提交 （详见下文）。 我们提前感谢所有的申请者。但遗憾的是，我们之后只会通知入围的申请者。 1.Marketing Assistant-Social Media and Content Position Title: Marketing Assistant-Social Media and Content Department: China Marketing Manager: Assistant Marketing Manager Working Location: Beijing, China Wiley China Marketing group is offering Marketing Assistant role to drive faster growth of social media and content marketing and escalate Wiley engagement and impact with research communities. This role will focus on B to C marketing, execute marketing programs of social media and content marketing in China. He/she will work closely with Wiley marketing and editorial team to escalate Wiley engagement and impact with research communities through social media channels. He/she will also need to align the China growth initiatives with global strategy on social media and content marketing, translating global strategies into local marketing activities and sharing best practices of local market with global teams. ■ Job Scope and Responsibilities 1. Social media user growth and platform operation Drive academic user growth of Wiley social media platform and Research B2C user engagement programs, increase user loyalty and activity; Carry out platform operation and maintenance and generate data report on regular basis 2. Social media tools analysis and optimization Drive usage of social media tools within/across department and carry out social promotion effect tracking and analysis, customer profiling analysis based on current tools on regular basis; Support the establishment of social media user stratification system; Facilitate optimization of existing social media tools in line with marketing needs. 3. Content marketing based on customer profiling Collect content marketing requirements within/across department and schedule planning based on customer profiling on social media accordingly; Tailor and regionalize both local and global social content and messages to ensure local customer pain points are addressed, integrating social content into business priority and marcom activities; Collect and analyze promotion data to help improve the effect constantly. ■ Preferred Qualifications Master’s Degree in Science or Social Science, outstanding undergraduates will also be considered；knowledge of doing research/experience of publishing scientific papers is preferable. One year experience in Marketing or related areas, a proven track record of social media marketing experience is preferred. Customer focus, collaboration, strong communication skill. Excellent written and verbal communication skills in English and Chinese. Ability to think logically and independently, effective problem solving skill. Please send in your application and current resume through: https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=43168company=Wiley 2.Assistant Marketing Manager-Digital Marketing Solutions Position Title: Assistant Marketing Manager-Digital Marketing Solutions Department: China Marketing Manager: Marketing Director, China Working Location: Beijing or Shanghai, China Wiley China Marketing group is offering an Assistant Marketing Manager-Digital Marketing Solutions role with primarily focus on Research market in China, mainly responsible for: Work with marketing director to develop digital marketing strategy and plan for Research market; Lead and accelerate digital marketing transformation and drive the implementation of digital marketing initiatives; Collaborate with international marketing team to optimize digital marketing efficiency and driving performance and outcome of digital marketing; Escalate the portfolio of Wiley Research products and services and driving digital engagement programs with research communities through digital marketing solutions; You will need to be customer needs focused and your strong digital marketing background will be matched by experience in utilizing new techniques. You will need to be an excellent communicator, with the ability to influence without authority. You will need to be self-motivated, performance-driven and result-focused. You will be responsible for leading and managing key digital marketing projects to grow and deliver as expected. ■ Job Scope and Responsibilities Work with China marketing director and global marketing team leaders on developing and implementing digital marketing strategy and plan for China research market. Lead marketing shifting to digital marketing driven and develop tailored digital marketing resources and solution to enable sales and editorial in engaging research customers and communities. Meet with sales, marketing and editorial colleagues on a regular basis to plan and deliver effective digital marketing initiatives for shared goals and measure results by using centralized platforms and metrics. Collaborate with global marketing colleagues to escalate the measurement of digital marketing programs outcome in China market and optimize existing resources to drive outcome of digital marketing as expected. Set target and KPIs for digital marketing programs, motivate and enable other team to deliver digital marketing initiatives as expected. ■ Preferred Qualifications A Master’s Degree in e-commerce business marketing， business management, or business admin, with a focus on digital marketing or e-commerce marketing. At least 5 years’ experience in marketing, demonstrated ability to manage digital marketing programs. Understand target customer needs, market trends and the competitive landscape to create digital marketing solutions aligned with the business strategy. Marketing savvy, strong communication, presentation skills, be proactive, customer focus and result driven Excellent written and verbal communication skills in English and Chinese. A good team player, knowledge of OA publishing. Please send in your application and current resume through: https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=43169company=Wiley
随着科技、全球化和经济多样性在世界范围内产生的深刻变革，Wiley也正处有史以来最有活力的时期之一。对知识和学习的需求从未如此之大，而Wiley正处于满足这一需求的最前沿。Wiley在两个世纪之前就已经成立，但是我们成功的秘诀始终不变：与时俱进，适应顾客不断变化的需求。 Wiley中国现开放以下职位，如果您喜欢跨文化的工作环境，并想要在个人和专业层面提升自我，请您发送您的申请和简历至 lliu@wiley.com 或 通过以下链接提交 （详见下文）。 我们提前感谢所有的申请者。但遗憾的是，我们之后只会通知入围的申请者。 1. Marketing Executive Position Title: Marketing Executive Department: China Marketing Manager: Senior Marketing Manager Working Location: Beijing, China Wiley China Marketing group is offering Market Executive role with primarily focus on Research marketing in China, mainly responsible for OPEN ACCESS field marketing by working closely with Research teams (editorial and marketing) to: Align with publishing growth strategy, facilitate and generate robust OA article submission opportunities from Chinese health science life science communities; Engage and impact life science researchers and authors, promote portfolio of key OA titles and escalate solid thought leadership. ■ Job Scope and Responsibilities Work with team leader to develop and implement a China OA content acquisition marketing plan; Reaching out to key institutes, researchers and KOLs, through virtual and physical channels and promoting OA portfolio and impact; Engage with key authors and KOLs through virtual and physical programs and develop and maintain Wiley communities and author network; Collaborate with editorial to grow OA content growth pipeline and deliver projects and programs to achieve the objectives; Keep constant communication with marketing and editorial teams, and create journal value story for editorial to engage with researcher and KOLs; Work with editorial team to plan and deliver digital campaigns for growing article submission and visit authors and organize physical and virtual author events; Review article submissions with editors and work with marketing to track article submissions influenced by marketing activities and campaigns and enhance OA content marketing; Explore new partnership with leading social communities and platforms in key disciplines to promote portfolio of OA and thought leadership; Grow audience of OA through social platforms and drive returns of social campaigns; Collaborate with gov affair director to engage gov bodies and research funders; Facilitate OA programs to impact key institutes, society partners, and KOLs; Reporting weekly and monthly on marketing activities, and quarterly reviewing key initiatives and progress. ■ Preferred Qualifications A Master’s Degree in life science or health science field, proven research background is highly desirable. At least 2-3 years’ experience in doing research, have basic knowledge on Open Science and Open Access journals. 2-3 years’ experience in academic publishing industry or working with research community, understand pain points of Chinese authors and researchers and their needs are highly desirable. Customer focus, have ability to gain insight into customer needs, uses customer insights to drive and guide the development of new offerings. Experience in digital and social media marketing is highly desirable. Excellent written and verbal communication as well as presentation skills in English and Chinese. A good team player within cross-functional global and local teams, be logical, independent, proactive and results driven. Please send in your application and current resume through: https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=42601company=Wiley 2. Marketing Assistant-Social Media and Content Position Title: Marketing Assistant-Social Media and Content Department: China Marketing Manager: Assistant Marketing Manager Working Location: Beijing, China Wiley China Marketing group is offering Marketing Assistant role to drive faster growth of social media and content marketing and escalate Wiley engagement and impact with research communities. This role will focus on B to C marketing, execute marketing programs of social media and content marketing in China. He/she will work closely with Wiley marketing and editorial team to escalate Wiley engagement and impact with research communities through social media channels. He/she will also need to align the China growth initiatives with global strategy on social media and content marketing, translating global strategies into local marketing activities and sharing best practices of local market with global teams. ■ Job Scope and Responsibilities 1. Social media user growth and platform operation Drive academic user growth of Wiley social media platform and Research B2C user engagement programs, increase user loyalty and activity; Carry out platform operation and maintenance and generate data report on regular basis. 2. Social media tools analysis and optimization Drive usage of social media tools within/across department and carry out social promotion effect tracking and analysis, customer profiling analysis based on current tools on regular basis; Support the establishment of social media user stratification system; Facilitate optimization of existing social media tools in line with marketing needs. 3. Content marketing based on customer profiling Collect content marketing requirements within/across department and schedule planning based on customer profiling on social media accordingly; Tailor and regionalize both local and global social content and messages to ensure local customer pain points are addressed, integrating social content into business priority and marcom activities; Collect and analyze promotion data to help improve the effect constantly. ■ Preferred Qualifications Master’s Degree in Science or Social Science, outstanding undergraduates will also be considered；knowledge of doing research/experience of publishing scientific papers is preferable. One year experience in Marketing or related areas, a proven track record of social media marketing experience is preferred. Customer focus, collaboration, strong communication skill. Excellent written and verbal communication skills in English and Chinese. Ability to think logically and independently, effective problem solving skill. Please send in your application and current resume through: https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=43168company=Wiley 3. Assistant Marketing Manager-Digital Marketing Solutions Position Title: Assistant Marketing Manager-Digital Marketing Solutions Department: China Marketing Manager: Marketing Director, China Working Location: Beijing or Shanghai, China Wiley China Marketing group is offering an Assistant Marketing Manager-Digital Marketing Solutions role with primarily focus on Research market in China, mainly responsible for: Work with marketing director to develop digital marketing strategy and plan for Research market; Lead and accelerate digital marketing transformation and drive the implementation of digital marketing initiatives; Collaborate with international marketing team to optimize digital marketing efficiency and driving performance and outcome of digital marketing; Escalate the portfolio of Wiley Research products and services and driving digital engagement programs with research communities through digital marketing solutions; You will need to be customer needs focused and your strong digital marketing background will be matched by experience in utilizing new techniques. You will need to be an excellent communicator, with the ability to influence without authority. You will need to be self-motivated, performance-driven and result-focused. You will be responsible for leading and managing key digital marketing projects to grow and deliver as expected. ■ Job Scope and Responsibilities Work with China marketing director and global marketing team leaders on developing and implementing digital marketing strategy and plan for China research market. Lead marketing shifting to digital marketing driven and develop tailored digital marketing resources and solution to enable sales and editorial in engaging research customers and communities. Meet with sales, marketing and editorial colleagues on a regular basis to plan and deliver effective digital marketing initiatives for shared goals and measure results by using centralized platforms and metrics. Collaborate with global marketing colleagues to escalate the measurement of digital marketing programs outcome in China market and optimize existing resources to drive outcome of digital marketing as expected. Set target and KPIs for digital marketing programs, motivate and enable other team to deliver digital marketing initiatives as expected. ■ Preferred Qualifications A Master’s Degree in e-commerce business marketing， business management, or business admin, with a focus on digital marketing or e-commerce marketing. At least 5 years’ experience in marketing, demonstrated ability to manage digital marketing programs. Understand target customer needs, market trends and the competitive landscape to create digital marketing solutions aligned with the business strategy. Marketing savvy, strong communication, presentation skills, be proactive, customer focus and result driven Excellent written and verbal communication skills in English and Chinese. A good team player, knowledge of OA publishing. Please send in your application and current resume through: https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=43169company=Wiley
随着科技、全球化和经济多样性在世界范围内产生的深刻变革，Wiley也正处有史以来最有活力的时期之一。对知识和学习的需求从未如此之大，而Wiley正处于满足这一需求的最前沿。Wiley在两个世纪之前就已经成立，但是我们成功的秘诀始终不变：与时俱进，适应顾客不断变化的需求。 Wiley中国现开放以下职位，如果您喜欢跨文化的工作环境，并想要在个人和专业层面提升自我，请您发送您的申请和简历至 lliu@wiley.com 或 通过以下链接提交 （详见下文）。 我们提前感谢所有的申请者。但遗憾的是，我们之后只会通知入围的申请者。 Position Title: Marketing Executive Department: China Marketing Manager: Senior Marketing Manager Working Location: Beijing, China Wiley China Marketing group is offering Market Executive role with primarily focus on Research marketing in China, mainly responsible for OPEN ACCESS field marketing by working closely with Research teams (editorial and marketing) to: Align with publishing growth strategy, facilitate and generate robust OA article submission opportunities from Chinese health science life science communities; Engage and impact life science researchers and authors, promote portfolio of key OA titles and escalate solid thought leadership Job Scope and Responsibilities: Work with team leader to develop and implement a China OA content acquisition marketing plan; Reaching out to key institutes, researchers and KOLs, through virtual and physical channels and promoting OA portfolio and impact; Engage with key authors and KOLs through virtual and physical programs and develop and maintain Wiley communities and author network; Collaborate with editorial to grow OA content growth pipeline and deliver projects and programs to achieve the objectives; Keep constant communication with marketing and editorial teams, and create journal value story for editorial to engage with researcher and KOLs; Work with editorial team to plan and deliver digital campaigns for growing article submission and visit authors and organize physical and virtual author events; Review article submissions with editors and work with marketing to track article submissions influenced by marketing activities and campaigns and enhance OA content marketing; Explore new partnership with leading social communities and platforms in key disciplines to promote portfolio of OA and thought leadership; Grow audience of OA through social platforms and drive returns of social campaigns; Collaborate with gov affair director to engage gov bodies and research funders; Facilitate OA programs to impact key institutes, society partners, and KOLs; Reporting weekly and monthly on marketing activities, and quarterly reviewing key initiatives and progress. Preferred Qualifications: A Master’s Degree in life science or health science field, proven research background is highly desirable. At least 2-3 years’ experience in doing research, have basic knowledge on Open Science and Open Access journals. 2-3 years’ experience in academic publishing industry or working with research community, understand pain points of Chinese authors and researchers and their needs are highly desirable. Customer focus, have ability to gain insight into customer needs, uses customer insights to drive and guide the development of new offerings. Experience in digital and social media marketing is highly desirable. Excellent written and verbal communication as well as presentation skills in English and Chinese. A good team player within cross-functional global and local teams, be logical, independent, proactive and results driven. Please send in your application and current resume through: https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=42601company=Wiley
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