[Knowledge Sharing 09] 知識分享

Top 22 common errors and 8 new guidelines for SEM 

Common error (issue) 9: Moderation effects (ratio type) of SEM

1. Slope

2. Present with/without moderation

3. f square

Reference

Chih-Chin Liang, and Wen-Lung Shiau, 2018. “Moderating effect of privacy concerns and subjective norms between satisfaction and repurchase of airline e-ticket through airline-ticket vendors,” Asia Pacific Journal of Tourism Research (23:12), pp. 1142-1159. (SSCI, 2017 IF= 1.352) 

Shiau, W.-L., Zhou, M., Liu, C. (2022), "Understanding the Formation Mechanism of Consumers’ Behavioral Intention on Double 11 Shopping Carnival: Integrating S-O-R and ELM Theories", Frontier in Psychology, 13:984272. DOI: 10.3389/fpsyg.2022.984272 

Shiau, W.-L. (2023). Introduction and Application of Statistical Analysis: SPSS+ SmartPLS 4(PLS-SEM)(4th ed.), Gotop, Taipei, Taiwan. (in Chinese)