[Knowledge Sharing 17] 知識分享

Top 22 common errors and 8 new guidelines for SEM 

Common error (issue) 17: Real impacts

Direct effect

Indirect effect

Total effect

Reference

Wen-Lung Shiau and Margaret Meiling Luo (2012) “Factors Affecting Online Group Buying Intention and Satisfaction: A Social Exchange Theory Perspective,” Computers in Human Behavior (28: 6), pp. 2431-2444. 【SSCI】

Shiau, W.-L. (2023). Introduction and Application of Statistical Analysis: SPSS+ SmartPLS 4(PLS-SEM)(4th ed.), Gotop, Taipei, Taiwan. (in Chinese)