[Knowledge Sharing 18] 知識分享

Top 22 common errors and 8 new guidelines for SEM 

Common error (issue) 18: Is HTMT only used in PLS-SEM? 

No, HTMT is applied to CB-SEM and PLS-SEM

To assess discriminant validity: the heterotrait-monotrait ratio of correlations (HTMT)

Reference

Henseler, J., Ringle, C. M., and Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling., Journal of the Academy of Marketing Science, 43(1): 115-135.

Shiau, W.-L. (2023). Introduction and Application of Statistical Analysis: SPSS+ SmartPLS 4(PLS-SEM)(4th ed.), Gotop, Taipei, Taiwan. (in Chinese)

Hair, J. F., Hult, G. T. M., Ringle, C. M., and Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)., 3rd Ed., Thousand Oakes, CA: Sage.