Abstract: To appraise the influence of artificial reefs on tourism, the tourists of Shengsi artificial reef area in Zhejiang Province were surveyed at random. On the basis of questionnaire survey data, the basic characteristics of tourists were analyzed. The recreational value was calculated using grouped Travel Cost Interval Analysis method, and amended by Social Development Stage Coefficient. The results showed that the tourists were mainly short distance traveling, higher educated, and male in the vicinity of Shengsi County of Zhejiang Province. The recreational value of Shengsi artificial reef project was about 2.023 3 million CNY in 2008. The recreational value will have a larger increase if the authorities of Shengsi artificial reef projects take effective measures.